Buddi is a GPS tracking device developed by a businesswoman from the UK. It was initially started to track missing people and children but now is been used increasingly by UK police and local councils. It is also marketed in the US. Let us know more about how this all started and about the woman force behind this invention!
Sara Murray’s biography
Sara Murray was born in November 1968 in Lancashire, UK. She studied at the Malvern Girls College and went on to pursue further studies at St. Hilda’s College, Oxford. She has done Psychology, Physiology, and Philosophy. She is an MA (Oxon.). Sara Murray has also qualified as a helicopter pilot.
Sara Murray’s career and new ‘Buddi’ venture
Sara Murray is a great entrepreneur. At the age of 22, she started the Ninah Consulting. This was followed by an online insurance marketplace Inspop. This she sold to Admiral in 2002. But her greatest achievement in the business line was her development of Buddi and the start of the business.
Buddi is a GPS tracking device which Sara Murray decided to develop after her toddler daughter once went missing in a supermarket. The fear made her want to do something. Murray researched to miniaturize GPS. By 2007, she had created a wearable device to locate children.
This device was invented with the aim of tracking missing people. She also now has extended to old fragile people who can be monitored by their dear ones from a distance without taking away their independence. It is a wearable GPS technology. It has a panic button which notifies their next of kin in case of trouble. It is also equipped with a fall detector. Murray said:
“I believe in getting people out and helping them to live an active life,”
She sees Buddi as a global leader in remote health monitoring.
Talking about the secret of her success, Murray says:
“I don’t think there is a secret. It is pure hard work. Everyone who knows me knows that I work seven days a week. What I’m good at is spotting an opportunity in the market, and doing something about it, which comes down to hard work over a long time. I am inventive, and I like to solve problems.”
She was named in 2014 amongst the 10 most promising women entrepreneurs. In 2008, she participated in the Blackberry Awards for women in Technology. She was the Entrepreneur of the Year in Orange National Business Awards in 2009. She received the honor of Officer of the Order of British Empire (OBE). She earns more than a 6-figure and invests wisely. She also has a superb net worth, though its exact value is not known.
Sara Murray’s boyfriends, relationships, married life
Sara Murray is married. Her husband’s name is not known and she has a daughter who is now around 6 years old.
She lives life on her own terms. Speaking at an interview, she had said:
“I mainly fly out of a little airfield near Palma, Mallorca, and land in Menorca or Ibiza. A helicopter costs about €400 an hour to hire. It is quite exciting and all-consuming when you fly. You cannot think about work when you are navigating. It is the hardest thing I have ever learnt to do. I like to shoot, ski, sail, and go fishing. My biggest indulgence is probably fine wine, though I bought a white truffle for myself a few weeks ago in Borough Market. It was £56 for something the size of a mushroom. That felt very indulgent. You shave it on to spaghetti with some olive oil.”